TTA is collaborating with ASCER and Confindustria Ceramica (representing the Spanish and Italian ceramic tile industries respectively) on a new campaign to promote the benefits of tiled surfaces compared to alternatives across Europe.

Entitled “But ceramic is a safe choice”, the campaign will employ social media and other digital communication to promote the benefits of tiled surfaces, especially in flooring, with regard to hygiene, ease of cleaning, waterproofing, fire resistance and sustainability.

The campaign kicked off earlier in October with a webinar for the British market, which was attended by TTA members and others from the industry. The campaign is pan-European and followed similar events which were also organised for the French and German markets.

Keep an eye on TTA social media for the latest information on this campaign which is intended to grow the market for ceramic tiles for the benefit of the whole industry.